NEW ARRIVALS

Embrace the thrill of innovation with the 2024 Release Berkley PowerBait Nessie Glide Bait Lure. Tailor-made for the avid angler,...

Embrace the thrill of innovation with the 2024 Release Berkley PowerBait Nessie Glide Bait Lure. Tailor-made for the avid angler,...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the wee...

The Jointed is the perfect partner or the Original Floater and with the single joint in the body produces a more distressed injur...

The lure that started it all and is still one of the greatest go-to lures for trout and redfin perch on the market. Whether twitc...

The lure that started it all and is still one of the greatest go-to lures for trout and redfin perch on the market. Whether twitc...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the wee...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the wee...