PRIMAL

The new Primal Zone CCC series represents the pinnacle of European-style nymphing rod design, incorporating advanced materials and engineering for...

The new Primal WILD combines all of the good stuff that goes into our Primal freshwater fly rods and squishes it down into a mini...

Discover the streamlined power of the multi-purpose Primal Blitz Fly Rod for effortless saltwater fly fishing and Cod fishing. Ex...

The new Primal REVEL CS has been launched in Australia and New Zealand and it’s a rod that will turn a lot of heads, human and fi...

RELAY those skills to the next level. This mid-level fast action is the best step up for the frother who is looking for a step up...

Introducing the NEW PRIMAL MEGA CCC Compressed Carbon Technology. Primal’s new Compressed Carbon Chain (CCC) technology utilises ...

Introducing the NEW PRIMAL RAW CCC  Compressed Carbon Technology Primal’s new Compressed Carbon Chain (CCC) technology utilises a...

Introducing the NEW PRIMAL RAW CCC Compressed Carbon Technology Primal’s new Compressed Carbon Chain (CCC) technology utilises an...