PRIMAL

Rock solid and no frills — the Primal Dad Cap brings classic style, easy comfort and unflinching focus to days spent in and aroun...

The cotton-twill Single Haul Trucker keeps it current, bringing together your classic everyday style.

Discover the streamlined power of the multi-purpose Primal Blitz Fly Rod for effortless saltwater fly fishing and Cod fishing. Ex...

The new Primal REVEL CS has been launched in Australia and New Zealand and it’s a rod that will turn a lot of heads, human and fi...

RELAY those skills to the next level. This mid-level fast action is the best step up for the frother who is looking for a step up...

Introducing the NEW PRIMAL MEGA CCC Compressed Carbon Technology. Primal’s new Compressed Carbon Chain (CCC) technology utilises ...

Introducing the NEW PRIMAL RAW CCC  Compressed Carbon Technology Primal’s new Compressed Carbon Chain (CCC) technology utilises a...

Introducing the NEW PRIMAL RAW CCC Compressed Carbon Technology Primal’s new Compressed Carbon Chain (CCC) technology utilises an...